<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- Core pages -->
  <url>
    <loc>https://www.ericlaylon.com/</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/about</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/contact</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/about/completed-work</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Services hub -->
  <url>
    <loc>https://www.ericlaylon.com/services</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Individual service pages -->
  <url>
    <loc>https://www.ericlaylon.com/services/google-advertising</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/services/seo</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/services/paid-media</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/services/geofencing</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/services/social-advertising</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/services/connected-tv</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/services/youtube-marketing</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/services/email-marketing</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/services/website-design</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/services/geo</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/services/sports-sponsorships</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Blog -->
  <url>
    <loc>https://www.ericlaylon.com/blog</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Tools & resources -->
  <url>
    <loc>https://www.ericlaylon.com/marketing-roadmap</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.ericlaylon.com/seo-audit</loc>
    <lastmod>2026-08-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
  </url>

</urlset>
