SEO or Search Engine Optimization is a time tested route to generate traffic through all of the major search engines. Consumers use the search engines to buy things, to learn about products/services, to research companies, to do any number of hundreds of things and it is our job to target the right audience and make sure that your can drive that traffic to your site.
Optimizing a website is important to keep a constant flow of new customers and leads. This is a top priority of any and all local Philadelphia businesses trying to compete in this current digital landscape. SEO is a process that will enable your website to learn from data and adjust to current trends to stay ahead of your competition. We take the data gathered from our ReachEdge tracking system to position our client’s website in a spot to win more business. The main areas of the search engine where we can win are shown below. In the search result below you can see that there is a map area as well as an organic listings area. Both of these areas are complex in how the information is rendered and both take different strategies to dominate.
Our approach is to learn who the target audience is and then evaluate that buying cycle. Once we’ve determined the process by which your customers select a business or organization to work with, we can then start to build a winning strategy. Once the strategy is develop, the real work starts. We must start to tell your story to the search engines so that they will show your site to that potential audience. Once that happens and the site starts to generate visits, we must see how the site is reacting to your new found traffic. This data is critical to understanding the success of your campaign. Our ReachEdge software will enable us to track visits, calls, emails, and forms. We will be looking at all of this information to determine next steps.
When driving an SEO campaign, data and relationships are vital to success. We deliver the data of what the program is sending to your site and then through the relationship with our clients, we determine next steps.
To learn more about our process, fill out the form below to set up a free SEO consultation for you and your website.