31
Oct
2018
Snapchat Marketing
Snapchat marketing is here to stay!
Snapchat has become one of the most widely used social platform for kids and young adults. With the rise of the importance of Snapchat, comes the need to have your brand getting targeted to this massive population of potential students. Marketing on Snapchat is not easy or available for everyone. ReachLocal assist brands that want to get their message out to this highly engage audience.
What is Snapchat and why is it important?
For those that are not familiar or don’t know how Snapchat works, feel free to watch this video. Many of you have heard of it or even have your kids using this social app. The chart below spells out how popular it is right now…51% of young adults are active on Snapchat!
What this means is that if you are looking to attract new leads to your organization or promote a new product, Snapchat is THE social channel that needs to be part of your marketing mix. With the rise smartphones with the younger generation we can now see that Snapchat is the preferred choice for their social channel. What this means is that brands need to be able to position themselves here to promote their products and services. Colleges especially have picked up on their marketing on Snapchat.
One of the biggest challenges is that the amount of areas that young people attention is directed is countless. There are some major players like YouTube, Snapchat, and Instagram but it’s difficult to be in all of them at the right time. This is why it is important to have a software platform to manage your marketing effectively across multiple channels. We look at which areas are getting the right impressions that are converting to traffic and what traffic is converting into a lead.
ReachLocal can help with your Snapchat Marketing efforts
ReachLocal can help drive engagement on Snapchat. This ad platform is relatively new so many brands will need help incorporating it into their total digital solution. We can make sure that you are positioned in the right place, at the right time, to get the right reaction. Visit here to learn more about how ReachLocal can drive more engagements with Snapchat.