We’ve talked to many local Philadelphia businesses about the importance of Social on your organic SEO. Many small local businesses need assistance with digital marketing here in Philly and I want to outline some key areas to focus on when developing your Social Media. Platform There are many choices to engage your customers on Social Media. […]
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As we get into the spring season, it is important to make sure that your digital marketing plans are set up to help you convert more business. Below are three important tips for any small business to be successful here in 2015. Spring time in Philadelphia is a wonderful time for business to engage with […]
Read MoreIf you are reading this article it means that, most likely, you are manning your own Google search engine marketing or you want to step into this world. You’ve wondered if you are getting everything you expected. You’ve questioned the ROI of the wonderful world of Google Adwords. There are many moving pieces to Google […]
Read MoreWebsite As mobile usage has jumped, in the last few years, your website NEEDS to be mobile friendly and better yet, responsive design. If you are not familiar with responsive design, it’s when your website fits the screen of the device that is connecting to it. Google is benefiting sites that are responsive design because of the better user […]
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Text Ad Google is forever changing and testing different strategies for both organic and paid listings. The most recent change is that Google has added an additional line of copy for advertisers to provide a callout line. They show when the ad appears in the top 3 spots on the search page. See example below. Why […]
Read MoreWhat To Know: Google recently changed their algorithm and one of the major areas that it effected was in the Google map listings. This area, which is now called Google My Business, has gone through a lot of changes over the years. The screen shot below is an example of these listings. With Google’s newest update, it […]
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Welcome to our April edition of From the Desk of Team Laylon! As we move into what will hopefully be a break from our extremely challenging winter, we are going to focus on growing your online business. Soon the flowers will be in full bloom and with that in mind we’d like to help you […]
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We know that the trend for marketing is moving online and we know that local small to medium sized businesses need to have a balanced approach for allocating their resources so how do they go about figuring out what is right for them? We will cover a few topics on how to help figure out […]
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An interesting development has popped up over the last couple of months, we are starting to see a new internet currency come into play. Bitcoin is a new online currency that is gaining some steam. This currency is not based on gold or silver but on solving complex mathematical equations. This video does a good […]
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Is your online marketing stale, old, outdated and in need of life support? It is very critical that local businesses make sure that their marketing efforts are working at driving results. Internet marketing has been around since the mid-90’s and some local Philadelphia companies have been ahead of the curve but I have seen countless […]
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