15
Oct
2015
Create an offer that works:
Call To Action – Promo – Offer – Special – Coupon – Sale
These are all words to describe what we, in the marketing world, love to tell clients to push in their advertising to get interactions. Where we fail our clients is to help them understand what makes a good offer that drives more leads and sales.
Below are three bullet points to help get the creative juices flowing
Solution for a pain/problem:
- Every company starts with an idea to provide a solution that fills a need. You then have to find people that have that pain or need, i.e. customers. Once you’ve found them…you need them to find you.
- You must point out, in your marketing, that you fulfill that pain for them as well as why they should pick you over the competition in the marketplace.
- Ideas:
- Go to your competitors reviews pages (Yelp/Google Reviews) and see what people are complaining about..then offer a solution to fix that issue.
- Set up Google Alerts to have industry articles sent to you.
- Get out behind the desk and talk with your clients as they come into the store or go out and meet directly with customers.
Hit their deepest desire
- Get to know your audience by drilling down into what drives them emotionally. Emotions sell and people purchase from this base level reaction.
- Your marketing should pull emotional reactions from your potential client base. Those reactions can be fear or desire…fear of lose is a potent motivator.
- Ideas:
- Monitor social media. Make sure your social media is hooked up to your customers so you can see what gets them interested
- Meet with long term clients to see why they use your service or buy your product.
- Look at your features and benefits of your products and introduce that to your new clients.
Provide a guarantee
- Everyone believes in their product or service so put that to the test. Provide a guarantee that will highlight your confidence.
- Look at what your competitors are doing and take it to the next level. EVERYONE does a free estimate…so what!! You want to stand out and be different.
- Ideas:
- Free month
- Free delivery
- Waive installation fee
In conclusion, change it up. Look for new ways to drive your message home. If you do not currently have a strategy to target your audience, reach out to Eric Laylon. You can also visit the website below for more information.