We’ve talked to many local Philadelphia businesses about the importance of Social on your organic SEO.  Many small local businesses need assistance with digital marketing here in Philly and I want to outline some key areas to focus on when developing your Social Media. 

• Platform
• There are many choices to engage your customers on Social Media.  You have Facebook, Twitter, Pinterest, LinkedIn, YouTube and much more coming out each month.
• Make sure you know your demographics and marry your brand to the right one(s).  That might include not going into the medium, as a whole, but I would guess this is rare.  Most everyone is tied into Social Media at some point so it is important to be where your clients are surfing.  You must pick the right one(s) and get to work.
• Engage
• Once you’ve determined the path, it’s important to connect with your customers…and do so regularly.
• Offer help
• Give advice
• Join conversations
• Thank people for joining
• All of these things will show that you are here for your clients
• Creativity
• There are numerous examples of creativity on Social Media.  Here are a few examples to get your creative juices flowing:
• Nikon
• BWM
• Budweiser
• Balance
• You should never use Social Media as a way to sell, sell, sell and sell some more.  It’s all about having balance in your approach.  You should lean more on offering free advice and then sprinkle in your paid services.  I like using the good ol’ 80/20 rule. 

Have you been struggling in these areas?  Do you need help to drive a better brand?  That is where we help take your efforts to the next level.  ReachLocal’s Social Media program, called ReachCast, is designed for small to medium sized businesses to launch off on what they are currently doing to achieve their next goal.  See more by visiting the image below…

ReachCast