Mobile Marketing and Geofencing for Local Philadelphia Businesses

Mobile Marketing & GeoFencing

Mobile marketing is going to be a key marketing ingredient for any local business in the Philadelphia area.  As people are spending more and more time on their phones, it’s the next natural step for any local business to make sure that they are in front of their potential customers as they are on their smartphone.  Mobile marketing can be done in a number of ways.  It is complex and there are so many different channels for a local business to get found.  I’ve broken down four of the top areas for your mobile marketing ads to get placement.

1.  Google
   • Pretty easy to see why it is important to have your mobile ads on Google but the key to understand is how the search engines are now indexing websites on mobile and also how marketing is handled on mobile.  Mobile marketing on the search engines is getting more competitive.  Mobile bids are higher than desktop bids for many types of businesses.  It’s important to have a knowledge of what you should be spending.  It is extremely challenging to set up, monitor and keep up with demand on Google’s mobile bidding platform.  We assist to make sure that you have the right budget in place to bid accordingly to demand and competition.
2. Facebook
   • Having a mobile marketing message on the number one social channel in the world is a no brainer.  Mobile marketing is going to allow local Philadelphia businesses the ability to follow their site visitors from the website to Facebook.  Most websites fail to convert 97% of it’s first time visitors and it’s critical that you get your marketing message in front of that audience.
3. Your Competitors
   • That’s right…you can push your ads to geographic locations like your competitors showroom.  Geofence marketing enables local businesses to push their ads to a local of their choice.  For businesses that get a lot of foot traffic, you can use mobile geofence marketing to place your ads in stores or showrooms of your competitors.  To learn more, visit our page on Geofencing
4. Apps
   • One of the main ways people are accessing the internet on their smartphones is through apps.  These apps come in all shapes and sizes.  If you’ve done a voice search on Google, you are most likely using the app.  Gaming apps and news apps are also great places where people are spending an inordinate amount of time.  We help to localize this targeting and drill down to the right audience.  This is the biggest difficultly with marketing in apps and our technology assist to get it right.

To learn more about mobile and geofence marketing, fill out the form below or call 484-278-6578.