Planning For Your Digital Marketing

Hit Your Digital Marketing Target In 2019

Each year in the 4th quarter we see digital marketing experts on blogs and social media put out their top whatever list of things to look for in the coming year.  Most time this list are long and confusing to most local businesses.  Digital marketing can be hard to understand because it is always changing and these list do you little good. What every good business leader needs is a plan.  As Benjamin Franklin said, “If you fail to plan, you are planning to fail!”. This is a catch phrase coined many, many years ago and it still holds true.

No More Lists!

Rather than give you a list of items to check off on your digital marketing we are providing a way to analyze what you NEED to spend time on.  ReachLocal has a great new tool to help you plan. The LocalIQ Grader will help businesses and organizations understand where they need to plan to upgrade their website and digital marketing for the coming year. You can read our recent press release about our newest tool here.

LocalIQ Grader Breakdown

The LocalIQ Grader is here to help show your website’s strengths and weaknesses. The grader will look at your website’s placement and structure.  It will evaluate your digital marketing health.  Finally, it will look at your ability to track and monetize your leads. Schedule today to get your health grade!

We can also compare your score to any number of competitors. Below is an example of a prosthodontist that I ran a report for.  In this example you can see how it grades out compared to one of their competitors. It shows the client that they have some work to do to catch up. The most important part of this tool is how it lays out a plan showing the areas that your website and brand need to focus on.  The goal for any company or organization is to catch up to your competitor or stay ahead of them. This client now KNOWS what they need to do to catch up.

Get To Work

Another great quote is “Knowledge is Power” by Sir Francis Bacon so any smart plan starts with knowing the direction. ReachLocal can now help you understand what is good, bad, and ugly about your current website situation.  Fill out a form today to schedule an informative 38 minute sit down meeting.