Cord-cutting is now a common occurrence in many homes in America. Cord cutters are people that have decided to move away from traditional cable contracts and into more affordable streaming options. The above graph shows the rise and fall of TV views to that of views on services like Hulu, Netflix, and YouTube. Each passing year we see families moving away from expensive cable contracts over to online services that provide a LOT of choices. Next year there is expected to be over 200 million subscribers using services outside of cable.

The challenge, for marketers and business owners, is how to find this audience now that they have left the world of cable. ReachLocal has been working with local businesses for over 14 years and here are three ways to connect with this lost audience:

• YouTube Advertising

  • Advertising on YouTube is a must. YouTube is the second largest search engine today and millions of hours are spent watching video EACH DAY. ReachLocal will help place and manage your ads on YouTube.  There are a number of options when advertising on YouTube so it is important to pick the right strategy and the right messaging to reach cord cutters.
  • ReachLocal Tip: Do not use your cable ad on YouTube. Advertisers need a video ad that is much different than what is used on cable.
  • Need to reach your audience on YouTube…learn more here.

• Over The Top (OTT) Adverting
  

  • Over the top services are providers like Netflix, Hulu, Amazon Prime and others that give TV content through online sources. ReachLocal helps to push your message to these providers in the local area with video messaging. When cord cutters have given up on cable, they flock to streaming services and getting your message to this audience is very complex due to the amount of options.
  • ReachLocal Tip: This audience is younger and your future customer so the sooner you adopt this marketing avenue, the better it will be for the longevity of your business.
  • Need to reach your audience on OTT…learn more here.

• Mobile Marketing
  

  • Like everything else in the digital world, everything is moving to mobile. To reach the lost cable audience, you need to have a great mobile strategy. ReachLocal can place your ads in all the apps that make sense for your target audience.  To fill in the gaps to attract the audience that has left cable, or was never on it to begin with, marketers need to have a strong ability to target mobile marketing inventory.
  • ReachLocal Tip: Make sure your site is mobile friendly and has a strong call to action or chat feature.
  • Need to reach your audience on mobile…learn more here.

To learn more about how to target cord cutters and get a better marketing strategy in this new digital age, fill out a form here for a free digital marketing consultation.