Search Engine Marketing or SEM is the process by which you pay for visits on the search engines to drive traffic for your website. From the outside looking in, search marketing looks very similar to what it did when it started back in late 90’s and early 2000’s. What has changed is the competition and technology. Both of these areas have seen drastic leaps forward in the last couple of years. That’s why it is important that you work with a local Philadelphia area consultant that has the knowledge of the marketing place and your competition as well as time tested technology to run search engine marketing. ReachLocal is a Google Premier SMB Partner and have won Google’s Quality Account Champion Award 3 out of the last 4 years. This shows that the ReachLocal technology and the ReachLocal team can outperform everyone else in the search engine marketing space.
Use Of All Search Engines
Google, Yahoo, and Bing all represent ways to drive traffic to your site. Each has a marketing platform to drive visits and leads to your site and it is important that you have a representation on each of them. We help to cross each platform to have a high quality plan to get leads from each and every possible area. Not only that but our technology will enable us to bid the best amount on the keywords on each platform by using the data that we gather to readjust the bid amounts at Google, Yahoo, and Bing.
Clear Results
When running search engine marketing for local Philadelphia businesses, we provide our clients with world class reporting. Through our reporting our clients can not only see the visits that the site is getting but more importantly the calls and leads. Our software enables us to look deeper into your marketing campaigns and pull out the data of which keywords at what bid level got us a lead. We can then show you the data and walk you through the reporting. We can listen to calls and view emails that your search marketing campaigns have driven to your business. This allows us to know if and when you closed business.
Connecting The Pieces
Search Marketing is only a part of your digital strategy. This is a great way to drive visits to the site but most websites only convert 5% to 8% percent of this traffic into a lead. Websites and businesses need to make sure that they are connecting their other marketing platforms to their efforts on the search engines and we help. We make sure that after a visitor comes to your site that we have a strong message to convert them while on the site and then as they leave, we have a following message on social media, on mobile, and in every digital space possible. This helps to ensure that the visit that we just got…turns into a new customer for you.
To learn more…fill out the below form to schedule a free consultation.